Online Marketing

Do you require an integrated customer experience management solution?

Kentico CMS Marketing Solution is the answer for optimizing your website and achieving higher campaign ROI.
 

All You Need to Manage Customer Experience across Multiple Channels

Kentico CMS is an integrated Customer Experience Management (CXM) solution with enterprise and marketing features. It empowers marketers to deliver and optimize real-time customer centric marketing across multiple channels.

Unlike other CXM products, Kentico CMS doesn’t require overly complex configuration and delivers results almost instantly. It provides a complete on-line marketing solution fully integrated with CMS which means you don't have to use several applications and spend money on painful integration. It gives you a unified view of your marketing activities and customer data.
 

Reach Existing and New Clients with Email Marketing

The improved Email Marketing functionality provides all features required to effectively manage email newsletters and campaigns and track subscriber activities.

The improvements include:

• open email tracking – who opened your e-mail
• click-through tracking – who clicked which links
• bounced emails monitoring – identify invalid email addresses and automatically block subscribers
• double opt-in – require email address confirmation before subscription
• faster and more stable sending of large number of emails using an external Windows Service and multiple SMTP servers
• and others

Learn more about email marketing
 

Get Insights into Visitor Needs with Web Analytics

Measurement is the key to ensure the success of your digital marketing. With the improved Web Analytics module, you can easily:

• track visited pages
• monitor campaigns, conversions and referring URLs
• identify landing pages, exiting pages and time spent on page
• analyze visitors by countries, browsers and other details

Measure Campaign Results and Maximize Your ROI

Why waste your marketing dollars? Let Kentico CMS help you make smarter investments based on real results. With Campaign and Conversion tracking, you can easily evaluate results of your campaigns and compare them to costs. You will immediately know which campaign is profitable and which should be terminated.
 

Get 360-degree View of Visitors with Contact Management

Kentico CMS comes with a new Contact Management module that tracks all activities of visitors on your site, both anonymous and registered. Visualize your real time customer information in a single location. You can use this data for personalization of website content, lead nurturing, campaign optimization and other marketing activities.
 

Optimize Your Website and Increase Conversion Rates

The new A/B Testing and Multivariate Testing modules allow you to quickly test several versions of the page and identify copy and graphics that leads to most conversions, such as sales, submitted forms, whitepaper downloads and others.

Unlike Google Optimizer and similar external services, Kentico CMS provides marketers with a fully integrated solution that allows them to conduct tests without technical knowledge and see the results instantly.
 

Identify Customer Segments and Deliver Personalized Content

Customers come to your website with different needs. Identifying and addressing those needs will allow you to deliver a better customer experience and increase your ROI.

Kentico CMS comes with Segmentation and Personalization engine that automatically serves the most relevant content to the visitors based on their:

• demographics – location, age, position and other contact attributes
• behavior – visited pages, campaigns, purchased products, downloaded documents, etc.

A powerful rules engine enables marketers to define customer segments and which content will be delivered to each segment – all without programming. Using multiple types of criteria you can make the segments as granular as required.
 

Make Your Sales Team More Productive with Qualified Leads

If your website generates thousands of leads, your sales team may waste their time going through the long lists of people with fake names and invalid phone numbers. Using the Lead Scoring module, you can easily identify hot leads and make your sales team more productive.

Since Kentico CMS provides you with detailed data about every visitor, you can set up rules that identify the visitors who are most likely to become your clients based on their profile attributes (have corporate email address, company name and phone number) and behavior (came from particular campaign, visited chosen pages, downloaded more than 3 whitepapers, etc.). For every rule you specify, the lead gets points towards particular score ("Hot lead", "Prospect partner", etc.)