The BP Studios Blog

Articles and news about social media, web design, & more

7 Steps Towards a Strong Brand Identity

November 06, 2017 by Ashley Poag

Defining your brand identity is more than a color scheme and a logo. Brand identity should closely include the customer’s experience. We’ve come up with seven steps you can take for a stronger brand identity.

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Developing Your Company’s First Mobile App

October 30, 2017 by Ashley Poag

There are dozens of companies competing for space on your phone screen. Few make it and of those many will get deleted just a few short weeks later.  So, why not make sure your mobile app has staying power.

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Kentico 10 SEO checklist

October 16, 2017 by Ashley Poag

Kentico 10 is a great tool to ensure you have every SEO criteria met so that your content gets found on search engines and social media sites. To make sure you cross every “T” and dot every “I” we’ve also come up with a Kentico 10 SEO checklist.

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Find The Right Content Creators for Your Brand

September 27, 2017 by Ashley Poag

Despite an implosion of marketing channels companies use to reach their customers or intended end-user, the most effective way to reach a new loyal customer is still the same. Word-of-mouth advertising generated by a trusted family member or friend is more effective than any other method. 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. User generated-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average. User-generated videos on YouTube get 10x more views than content created and uploaded by the actual brand. We value what our peers and trusted community leaders think.

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10 Tips to Increase Your YouTube Presence with Produced Video

September 27, 2017 by Ashley Poag

 3.25 billion is the total number of hours of video watched on YouTube. And, there are over 1,300,000,000 user channels. Organizations are aware of the power of video production;  especially well-produced video published to YouTube. 35% of businesses are using an intermediate or advanced analytics to measure the performance of the videos they've spent so much time and money to create. Once you’ve gotten started with a business YouTube channel the challenge is creating and maintaining a presence that engages current subscribers and pulls in new ones.

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Disaster Relief: Hurricane Harvey and Hurricane Irma

September 12, 2017 by Ashley Poag

Some organizations have gotten a lot of negative press concerning their approach to providing aid in these times of need. Baptists on Mission is one organization that can be trusted for volunteer management and disaster relief.

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Selecting The Right Enterprise Marketing Solution

July 12, 2017 by Ashley Poag

When we speak to clients, especially mid-sized to large businesses, we generally end up at a crossroad of choosing between two content management systems; Kentico and WordPress. Since we are a digital marketing agency we stress the importance of your website being used as an extension of your business development and customer service efforts. It’s not enough for your site to be a pretty brochure. It’s a an active member of your marketing team providing qualified leads, marketing automation and assisting in your content marketing strategy.

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Kentico 10 Your Perfect Partner!

May 17, 2017 by Ashley Poag

We are happy to announce that Kentico has released Kentico 10, and we cannot wait to show you how we can work together to take your digital business goals even further.

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15 Web Design Statistics You Should Know

February 16, 2017 by Ashley Poag

Industry knowledge is increasingly important to manage an effective website. It's not enough to simply have a website. It’s also not enough to have a website with a well designed template or a website that simply has great content. There are a lot of moving parts. Now great web design includes a system of elements that all work in tandem to create the right UX. Personalization, automated marketing, retention marketing, responsive design and mobile design and Ecommerce actions all have to be taken into account.

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Important Google Analytics KPIs based on Website Type

February 09, 2017 by Ashley Poag

It’s estimated that around 30-50 million websites use Google analytics to track and analyze their website data. They are the number one website tracking software available. It’s safe to say Google has somewhat of a monopoly on the SEO market. When we examine the platform’s capabilities we understand why. Google analytics software can track up to 20 different custom dimensions in one place at no charge to the user. You have several options for custom dashboards and Google has been tracking metrics for over ten years.

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