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Despite an implosion of marketing channels companies use to reach their customers or intended end-user, the most effective way to reach a new loyal customer is still the same. Word-of-mouth advertising generated by a trusted family member or friend is more effective than any other method. 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. User generated-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average. User-generated videos on YouTube get 10x more views than content created and uploaded by the actual brand. We value what our peers and trusted community leaders think.

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 3.25 billion is the total number of hours of video watched on YouTube. And, there are over 1,300,000,000 user channels. Organizations are aware of the power of video production;  especially well-produced video published to YouTube. 35% of businesses are using an intermediate or advanced analytics to measure the performance of the videos they've spent so much time and money to create. Once you’ve gotten started with a business YouTube channel the challenge is creating and maintaining a presence that engages current subscribers and pulls in new ones.

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Some organizations have gotten a lot of negative press concerning their approach to providing aid in these times of need. Baptists on Mission is one organization that can be trusted for volunteer management and disaster relief.

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