The BP Studios Blog

Articles and news about social media, web design, & more

Content Personalization

April 10, 2015 by Mary Liz Entwistle

Avoid generic content by using demographics, context and behavior to customize each customer's web experience. 

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Why Marketing Automation Matters

August 11, 2014 by BP Studios

Marketing Automation provides marketers with powerful tools to nurture leads, deliver complex campaigns, guide customers to purchase and engage clients with relevant content.  Here's how...

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Marketing Automation for Success: A White Paper

July 07, 2014 by BP Studios

A white paper on the benefits of Automated Marketing and how to use it to create and capture new leads for your business.

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Automated Marketing Demonstration

June 25, 2014 by Allison Carter

Automated Email Marketing is being embraced by organizations as an effective way to capture new business and generate good leads. What is Marketing Automation? How does Automated Marketing work?  Watch a video demonstration here.

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Let Your Customers Drive the Buying Process

August 01, 2013 by Drew Robison

Every day, more and more savvy marketers are handing over the keys to their clients and turning to Marketing Automation as a way to grow customer engagement opportunities that lead to increased sales. In fact, Focus Research says marketing automation has seen the fastest growth of any CRM-related segment over the last five years.

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