The BP Studios Blog

Articles and news about social media, web design, & more

Personalization and Segmentation: How you can easily increase leads and conversions in a competitive landscape [Whitepaper]

April 10, 2015 by Mary Liz Entwistle

This BP Studios whitepaper will show you how to use Personalization and Segmentation in your digital marketing strategy to improve customer engagment. 

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Who are you? An Introduction to Marketing Personas

April 10, 2015 by Mary Liz Entwistle

Marketing Personas allow you to identify key customer identities and create customization rules for visitors that match targeted demographics, attitudes or behavior sets. 

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Audience retention: keeping your community happy and engaged

March 30, 2015 by Mary Liz Entwistle

Personalized customer service is the key to keeping and building a loyal following for any business. By using data and analytics to tailor your site to each visitor, you will create a more meaningful experience and generate opportunities for return business.

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Picking the Right Customer Experience Management System

March 25, 2015 by Kristi Simmons Robison

What a good Customer Experience Management System (CXM) is and why it matters. At BP Studios in Raleigh we believe that a CXM can be more.

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How the Right CXM Solutions Deliver Better Customer Experiences: White Paper

March 16, 2015 by Kristi Simmons

A robust customer experience management (CXM) platform adds a human element to your digital presence to build customers' trust, loyalty and lifetime value to your brand. Download this white paper to learn more.

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Assessing Online Growth in 2014

December 17, 2014 by Allison Carter

As 2014 ends, your business needs to assess its online growth over the past year.  What do you look at and what tools do you use to determine growth?

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Get Your eCommerce Site Ready for the Holidays

December 10, 2014 by Allison Carter

When the holidays hit, your eCommerce site needs to be perfect to make sure you are maximizing your opportunity.  Here are our tips on getting your eCommerce ready for the holidays.

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Lead Scoring Quick Start Guide: A White Paper

November 29, 2014 by BP Studios

A White Paper on Lead Scoring: an image-based quick start guide on lead generation and scoring from BP Studios in Raleigh.

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Top 5 Tips for Lead Generation

November 03, 2014 by Allison Carter

Lead generation is very important for companies to capture new business. Here are our Top 5 Tips on Lead Generation.

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What is Content Marketing?

October 14, 2014 by Allison Carter

In a world where websites, SEO and social media are all the hot commodity, what does "content marketing" really mean?

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