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Articles and news about social media, web design, & more

7 E-commerce Tips for a Better Customer Experience

April 21, 2016 by Ashley Poag

E-commerce used to be the place to go to get ahead of the competition. Now, you find yourself competing more because who isn’t selling online? One thing that never changes is the importance of the customer experience and strategic customer engagement strategies. 

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5 Creative ways to Generate More Leads and Engage with Your Customers

March 10, 2016 by Ashley Poag

BP Studios wants to help you get your creative marketing juices flowing so that you can generate more leads and develop better customer engagement strategies.

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Why Use a Closed Source Content Management System

February 25, 2016 by Ashley Poag

We won't try to end the debate. We just want you to know why we choose  Kentico closed source content managment system.

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5 Tips for Using Agile Development: Methods We Use for Re-launching a Website

February 18, 2016 by Drew Robison

So, you have decided to use agile methods to relaunch a site or complete a development project. It may seem daunting at first to understand all of the nuances of managing a project or developing applications using this method. However, rest assured there are tangible benefits to adopting agile application development.

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Make Your Facebook Donors Fall In Love With You

February 14, 2016 by Ashley Poag

We've compiled a few examples of non-profits that are doing a great job getting their donors on Facebook to fall donation over volunteer hours in love with them!

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Content Personalization

April 10, 2015 by Mary Liz Entwistle

Avoid generic content by using demographics, context and behavior to customize each customer's web experience. 

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Personalization and Segmentation: How you can easily increase leads and conversions in a competitive landscape [Whitepaper]

April 10, 2015 by Mary Liz Entwistle

This BP Studios whitepaper will show you how to use Personalization and Segmentation in your digital marketing strategy to improve customer engagment. 

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Who are you? An Introduction to Marketing Personas

April 10, 2015 by Mary Liz Entwistle

Marketing Personas allow you to identify key customer identities and create customization rules for visitors that match targeted demographics, attitudes or behavior sets. 

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Audience retention: keeping your community happy and engaged

March 30, 2015 by Mary Liz Entwistle

Personalized customer service is the key to keeping and building a loyal following for any business. By using data and analytics to tailor your site to each visitor, you will create a more meaningful experience and generate opportunities for return business.

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Picking the Right Customer Experience Management System

March 25, 2015 by Kristi Simmons Robison

What a good Customer Experience Management System (CXM) is and why it matters. At BP Studios in Raleigh we believe that a CXM can be more.

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