15 Web Design Statistics You Should Know

February 16, 2017 by Ashley Poag

Industry knowledge is increasingly important to manage an effective website. It's not enough to simply have a website. It’s also not enough to have a website with a well designed template or a website that simply has great content. There are a lot of moving parts. Now great web design includes a system of elements that all work in tandem to create the right UX. Personalization, automated marketing, retention marketing, responsive design and mobile design and Ecommerce actions all have to be taken into account.


To wrap your head around these elements we’ve compiled 15 web design statistics you should know. Understanding how mobile, digital marketing and ecommerce can impact your website will help you design a better web experience for your customers and users.




Global mobile data traffic grew 74% in 2015. -Cisco.


13% of adults access the internet via mobile only. 11% access the internet via desktop only.-ComScore


Smartphone users check their devices 150 times a day.


Google has prioritized responsive website in it’s search engine results pages since April 2015. -Google.


Despite these strong user preferences for mobile friendly websites, some reports estimate that 91% of small businesses don’t have a responsive, mobile optimized website. -BaseKit.


If your website pops up in a search engine query, and it isn’t mobile friendly, 40% of online users will go back and choose a different result. -iAcquire

Digital Marketing


94% of people cited web design as the reason they mistrusted or rejected a website


After reaching a company's website via a referral site, 36% of visitors will click on the company's logo to reach the homepage.- KoMarketing


82% of consumers feel more positive about a company after reading custom content. – Demand Metric


Organic traffic increased by nearly 26% due to better search engine rankings.- Moz.


78% of respondents said that companies’ social media posts impact their purchases. – Forbes




Worldwide B2C e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.


8 out of 10 consumers will shop online if offered free shipping.


An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74%


40% of smartphone and tablet owners search for B2B products on those devices.-KoMarketing

Have you come across any other powerful statistics that have an impact on web design? Tweet them to us or share in the comments below.

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