Let Your Customers Drive the Buying Process

August 01, 2013 by Drew Robison

Every day, more and more savvy marketers are handing over the keys to their clients and turning to Marketing Automation as a way to grow customer engagement opportunities that lead to increased sales. In fact, Focus Research says marketing automation has seen the fastest growth of any CRM-related segment over the last five years.
So what's in it for you?
Besides clear improvements to process efficiency, flexibility and creativity, you'll save time when your sales and marketing objectives line up. Whether you're new to marketing automation or a process expert, you'll be able to nurture leads, enhance the customer experience, and grow ongoing customer relationships within your brand.
That, in and of itself, is extraordinarily valuable. Customers align themselves with businesses that they trust, find interesting and engaging:
“Even if my profit and customer value had not increased the way they did, I’d still be better off," one participant told MarketingSherpa in a marketing automation case study. "I’d have customers that like me and trust me that much more, and who will stick around longer.”
But remember, the technology itself won't engage and convert prospects—the marketing plan you have in place actually makes it all happen. Our latest white paper, Marketing Automation for Success, is a practical guide to help you engage customers, create sales-ready leads and boost revenue. We think its priceless information, and hope you will too.
All the best,

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