Why Marketing Automation Matters

August 11, 2014 by BP Studios

automated marketingThe biggest challenge for marketers who need to engage a large number of leads or customers is how to deliver the right message at the right moment to every single contact.

Marketing Automation, or Automated Marketing, provides marketers with powerful tools to nurture leads, deliver complex campaigns, guide customers to purchase and engage clients with relevant content.

As the customer goes through multiple stages during their life cycle, you need to deliver them the right content or initiate sales activities. And you need to do that in a highly personalized way so that you don't sound like a robot.

Marketing Automation allows you to do just that. Typical scenarios when you use Marketing Automation include:

  • Lead Nurturing: deliver engaging content to prospective clients as they go through their purchase process to make sure you stay at the top of their minds and establish yourself as an expert in what you offer.
  • Complex Campaigns: create truly interactive campaigns where the next step is decided based on previous customer reactions to your communication.
  • Buyer Guidance: guide buyers on their way to purchase whether you need to remind them about an unfinished check-out process or whitepaper they requested but never downloaded.
  • Engage Existing Clients: automate customer onboarding by providing them with useful tips and educate them how to get the most out of your products or services.

These and other scenarios will help you increase your marketing effectiveness and increase the ROI of your campaigns.

Marketing Automation is a live process. It's never done and it always requires adjustments based on what you learn and how your communication strategy evolves. As such, it can't rely on your IT team. You need to be able to do this by yourself, without technical knowledge.

Be sure to watch our video demonstrating how Automated Marketing works behind the scenes and see it in action.

Many content management systems, such as our WorldCast EMS, offer wonderful, easy-to-use options for your Marketing Automation.  Contact us today to learn more and take advantage of this powerful marketing resource.

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