Marketing Automation is a live process. It's never done and it always requires adjustments based on what you learn and how your communication strategy evolves. As such, it can't rely on your IT team. You need to be able to do this by yourself, without technical knowledge.
That's why the Marketing Automation in WorldCast EMS was designed as a simple drag-and-drop interface for marketers who can create new automated campaigns or modify the flow of activities at any time!