The BP Studios Blog

Articles and news about social media, web design, & more

6 Elements to an Effective Kentico Welcome Email

June 27, 2016 by

“First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes”. ~Elliott Abrams


We give emails even less time to make a good impression.

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7 Step Quick-Start Guide to PPC Search Advertising

June 14, 2016 by Ashley Poag

You’ve always known that when it comes to SEO content is king. You’ve traditionally put a heavy emphasis on gaining organic traffic to your site. However, this takes time. Most SEO professionals recommend 3-4 months of monitoring your content marketing strategy before you see results. What happens when you want to catch a buyer right when they’re about to make a purchase decision? For e-commerce sites the high conversion potential of PPC advertising can be critical. For publishing sites looking to drive brand recognition, the different types of Google PPC ads can drive an average 80% lift in top-of-mind awareness.


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The Disney Treatment: Ensure your Web Design and Digital Marketing is a magical user experience

May 09, 2016 by

So much can be said about a company that has managed to make every user experience feel like it’s your birthday. The Walt Disney Company has mastered the art of creating truly magical experiences. In an environment where some say we are experiencing a decline in customer satisfaction, leaving your website visitors and anyone who engages with your brand in the digital space with a great user experience is an easy way to stand out.

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5 Simple Steps to Strengthen Your Brand Recognition

May 09, 2016 by Ashley Poag

Achieving brand recognition is more than a few strategically placed ads or clever tweets sent at the right time. You have to connect with your audience in a way that allows them to easily identify you even when they are not looking. You can create a brand identity that pulls your ideal follower in and causes them to engage with you consistently with every piece of content. Here are 5 simple steps to strengthen your brand recognition.

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7 E-commerce Tips for a Better Customer Experience

April 21, 2016 by Ashley Poag

E-commerce used to be the place to go to get ahead of the competition. Now, you find yourself competing more because who isn’t selling online? One thing that never changes is the importance of the customer experience and strategic customer engagement strategies. 

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5 Creative ways to Generate More Leads and Engage with Your Customers

March 10, 2016 by Ashley Poag

BP Studios wants to help you get your creative marketing juices flowing so that you can generate more leads and develop better customer engagement strategies.

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Why Use a Closed Source Content Management System

February 25, 2016 by Ashley Poag

We won't try to end the debate. We just want you to know why we choose  Kentico closed source content managment system.

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5 Tips for Using Agile Development: Methods We Use for Re-launching a Website

February 18, 2016 by Drew Robison

So, you have decided to use agile methods to relaunch a site or complete a development project. It may seem daunting at first to understand all of the nuances of managing a project or developing applications using this method. However, rest assured there are tangible benefits to adopting agile application development.

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Make Your Facebook Donors Fall In Love With You

February 14, 2016 by Ashley Poag

We've compiled a few examples of non-profits that are doing a great job getting their donors on Facebook to fall donation over volunteer hours in love with them!

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Content Personalization

April 10, 2015 by Mary Liz Entwistle

Avoid generic content by using demographics, context and behavior to customize each customer's web experience. 

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