The BP Studios Blog

Articles and news about social media, web design, & more

3 Web Design Trends and 10 Statistics That Support Them

February 02, 2017 by Ashley Poag

There have been many predictions about what web design trends are most important for 2017. It really depends on your audience and business as to which ones are right for you. Generally there are some reoccurring or consistent themes like personalization, responsive design and speed. We’ve put together three trends that we think are unique but fall within those categories. We’ve also assembled some statistics from various sources that support how well they can work for a website.

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10 Principals of Mobile App Design

November 17, 2016 by Ashley Poag

Mobile app design has become increasingly intricate due to marketing, personalization and demand. Google lets us know that there are four main motivations when a user interacts with your mobile application. Users typically fall into one or more of the following categories; “I want to go”, “I want to know”, “I want to do”, and “I want to buy”.

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Best Marketing Resources In Raleigh, Durham and The Triangle

September 29, 2016 by Ashley Poag

In 2013 Google named Durham, NC one of the seven major technology hubs in the United States. The area is home to Research Triangle Park, a high-tech, research and development park. Some of the most prominent biomedical and computer technology companies in the world have major headquarters there. Durham also has more than 500 startups employing hundreds of highly skilled workers. Due to its strong foothold in the medicine and biotechnology fields, eclectic and thriving downtown and affordable cost of living, the area is also experiencing an entrepreneurial boom.

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5 Design “Must- Haves” for Mobile App Development

August 16, 2016 by Ashley Poag

We all want to stay in constant communication with our customers and subscriber base. Our lives are too busy to only check in during that brief moment of the day where we are seated in front of a computer sipping our cup of joe. Staying connected and current is essential to almost all business models. We seek to address these challenges by creating custom mobile apps.

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How to use Video SEO to Support Your Linking Strategy

July 19, 2016 by Ashley Poag

When we breakdown Google’s ranking algorithm we find that three components of SEO carry the majority of the weight. Quality and quantity of links pointing to your site (20.9%), quality and quantity of links contained on your site (19.5%) and keyword content and quality contained on your site (14.94%) help determine where you land in the search results. This suggest that your linking strategy is extremely important if you want to move up in the SERPs.

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Create a Personalized Customer Experience At Every Stage of the Buyer Journey

July 06, 2016 by

The demand for web content that is personalized is fierce. Consumers have come to expect it. If you’re not customizing your buyer’s experiences you are behind the curve. This can be overwhelming for content marketers. It’s easy to feel like there is an endless need for fresh original content. Automated marketing processes have made it a bit easier to avoid presenting “one-size-fits-all” communications.

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6 Elements to an Effective Kentico Welcome Email

June 27, 2016 by

“First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes”. ~Elliott Abrams

We give emails even less time to make a good impression.

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7 Step Quick-Start Guide to PPC Search Advertising

June 14, 2016 by Ashley Poag

You’ve always known that when it comes to SEO content is king. You’ve traditionally put a heavy emphasis on gaining organic traffic to your site. However, this takes time. Most SEO professionals recommend 3-4 months of monitoring your content marketing strategy before you see results. What happens when you want to catch a buyer right when they’re about to make a purchase decision? For e-commerce sites the high conversion potential of PPC advertising can be critical. For publishing sites looking to drive brand recognition, the different types of Google PPC ads can drive an average 80% lift in top-of-mind awareness.

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The Disney Treatment: Ensure your Web Design and Digital Marketing is a magical user experience

May 09, 2016 by

So much can be said about a company that has managed to make every user experience feel like it’s your birthday. The Walt Disney Company has mastered the art of creating truly magical experiences. In an environment where some say we are experiencing a decline in customer satisfaction, leaving your website visitors and anyone who engages with your brand in the digital space with a great user experience is an easy way to stand out.

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5 Simple Steps to Strengthen Your Brand Recognition

May 09, 2016 by Ashley Poag

Achieving brand recognition is more than a few strategically placed ads or clever tweets sent at the right time. You have to connect with your audience in a way that allows them to easily identify you even when they are not looking. You can create a brand identity that pulls your ideal follower in and causes them to engage with you consistently with every piece of content. Here are 5 simple steps to strengthen your brand recognition.

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